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'Bewafa nikli haye tu'- Twitter reacts as Rohit Sharma ditches Star Sports to sign with JioCinema as brand ambassador

The Indian captain has signed with JioCinema as a Brand ambassador going forward. Sharma has been with Star in the past.

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Rohit Kumar
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Rohit Sharma JioCinema

Rohit Sharma JioCinema

JioCinema, one of India's leading digital entertainment platforms, has announced the appointment of India's cricket team captain Rohit Sharma as its brand ambassador. Rohit Sharma is known for his remarkable performances on the cricket field, where he has set numerous world records as both a player and captain. In his new role, he will work closely with the team at JioCinema to build on the platform's vision of making sports viewing synonymous with digital.

“I am very pleased to associate with JioCinema and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalization to cricket fans,” said Rohit Sharma. He also added that JioCinema is leading the way in transforming how sports is consumed in India across mobile phones and connected TV.

Rohit Sharma will collaborate with JioCinema on a shared vision that is focused on making sports viewing synonymous with digital through a series of initiatives. He will take JioCinema’s digital-first proposition for all premium sports properties nationwide, expanding the fan base. Anil Jayaraj, CEO of Viacom18 Sports, said that Rohit Sharma embodies the spirit of sportsmanship and unmatched leadership, representing the values that fans and players alike hold dear.

Incredible rating for IPL 2023 matches at JioCinema

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first two weeks – over 550 Cr. With a peak concurrency of over 2.4 Cr., JioCinema recorded the highest peak concurrency in a TATA IPL match when Chennai Super Kings met Royal Challengers Bangalore on April 17. JioCinema breached the record for the second time in five days as they first set a new record of 2.2 Cr. peak concurrency when CSK met Rajasthan Royals on April 12.

JioCinema announced 23 sponsors for its 2023 TATA IPL streaming. The number of sponsors and advertisers signed up by JioCinema this season is significantly higher than any event on digital streaming in India. Rohit Sharma's association with JioCinema is expected to further boost its popularity among cricket fans across India.

Here's how Twitter reacted to Rohit Sharma ditching Star Sports to sign with Jio Cinema: 

 

Indian Premier League Rohit Sharma IPL 2023